When we wanted to gain a foothold in the watch business in 2012, industry insiders advised us against it. They didn't take our vision seriously and explained that only traditional brands with decades of company history can be successful. However, we did not let ourselves be discouraged and pursued our shared dream of creating our own watch brand. We really wanted to share our passion for watches with people from all over the world. Since we were not lucky enough to be born into the family of owners of a traditional brand, we started to deal intensively with the history of watches. The story of Louis XVI, a first-time watch enthusiast, was particularly fascinating. He was the last king of France and had a deep fascination for watches. In times of great tension, he liked to retire to his work chamber and disassemble clocks into their individual parts and then reassemble them. We were so fascinated by his story and his love for watches that we decided to make him the eponym of our timepieces. We are constantly experimenting with new designs, materials and technical details to create watches that transfer a piece of Louis XVI's royalty into the present — to you. Louis XVI once said, “You can't be more royal than the king.” Be a king too and live the royal style with us.